Each port of call on the route to the finished product is an important milestone. From the first design, through expert craftsmanship and implementation, to the finishing touch. But everything starts with an idea. We know it is the right idea when we can no longer get it out of our heads. When it is on our minds day and night.
That’s when it is ripe for plucking. The challenge here is to capture the idea, whatever it may be, without depleting it of its effortlessness. We succeed in doing this because we wait for the right moment. Just as unripe apples are not to our taste, ideas, too, are perfect only once they achieve full momentum.